Bassam Hamed A Alaujan

Bassam Alaujan is a seasoned executive turned consciousness guide, dedicated to helping leaders break free from unconscious patterns and shift from conditioned living to conscious awareness. As a Certified Alchemy Rewire Facilitator/ Self-regulation Navigator , Bassam integrates neuroscience-backed breathwork with decades of leadership experience to support high-performing individuals in reconnecting with their authentic selves. Formerly the CEO of ProsperUs, y Director of JCDecaux Saudi and President of the INSEAD Alumni Association in Saudi Arabia, Bassam has spent years at the helm of strategic, high-stakes environments. His journey through personal transformation—including pivotal healing, conciousness exploration, and immersive retreats—led him to discover the deeper layers of leadership rooted in presence, embodiment, and inner alignment. Through Alchemy : Rewire, Bassam now holds space for leaders to awaken their potential, regulate their nervous systems, and access Clarity, Presence, Self-Actualization, Authenticity and Resilience. His work bridges science and Conciousness, blending breathwork, coaching, and embodiment practices to create real, sustainable shifts in individuals and organizations. Whether in private sessions, group journeys, or corporate workshops, Bassam’s presence invites expansion, introspection, and transformation—from the inside out."